My final idea for the 30 second Advert, funnly enough came to me in the pub. The gag was that an insect mistakenly uses an Insect repellant instead of a Deodorant. When I left the pub I wrote down the idea and the first draught of the storyboard.


My idea was to start the ad with a character in the shower. The shower gets turned off and a towel is shown being wrapped round the character behind the shower curtain. The curtain is pulled back to reveil a bug. The bug then gets out of shower and puts on shaving cream and begins to shave.



The bug then reaches for a bottle of deodorant, but picks up the Insect repellant instead. The bug then sprays the repellant on his body. The bug then ends up in a bar on his own repelling all the other bugs in the bar, I also had the character standing at the bar adding to the gag as he's a "Barfly".

Labels: Simulated Client Project